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Link management basics for marketing teams
How to organise hundreds of links across campaigns and channels: naming, folders, tags, and when custom aliases are worth it.
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Practical, original guides for better links and better data.
· 4 min read
QR codes that actually scan: a practical print guide
Contrast, size, error correction and logos: what makes a QR code scan fast, and why it should always point to an editable short link.
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UTM parameters made simple: know which campaign drives traffic
The five parameters, common naming mistakes, and how templates keep campaign data consistent across your team.
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Honest link analytics: requests vs clicks vs visitors
Why requests differ from clicks, what “unique visitors” really means, and how to read your reports without being fooled by the numbers.
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